Pimp This Bum' Trying
To Help Homeless
- A reality Web site called PimpThisBum.com is trying to help the homeless on the streets of Houston.
Tim Edwards was once a normal guy with a full-time job as an office manager.
Now, he is the focus of a Internet marketing campaign and a weekly Web cast.
The creators are a 55-year-old marketing specialist and his 24-year-old son.
They said if they had called the site "Help the Homeless," many people would have just blown by without a second thought.